The first results of the experiment are in, and they’d seem to indicate that Google places no importance at all on heading elements relative to any other text in a page.
In order, the current results (with duplicate hits included) are:
- embedded
h2 - full content of a normal paragraph
- embedded
h1 - normal text embedded in a paragraph
- split between
h1andh2
Note, however, that the missed h1 test–probably the most relevant of any of them–is not yet included. I don’t hold high hopes that it will fare any better, though.
I’ll leave this to age for a few more days and see if things change at all, then try a new iteration. Suggestions are welcome, as always.