{"id":608,"date":"2006-03-19T14:04:51-05:00","date_gmt":"2006-03-19T19:04:51+00:00","guid":{"rendered":"http:\/\/peterjanes.ca\/blog\/2006\/03\/19\/tire-fire\/"},"modified":"2006-03-19T14:04:51-05:00","modified_gmt":"2006-03-19T19:04:51+00:00","slug":"tire-fire","status":"publish","type":"post","link":"https:\/\/peterjanes.ca\/blog\/2006\/03\/19\/tire-fire\/","title":{"rendered":"Tire fire"},"content":{"rendered":"

Rene Roy<\/cite> from Canada writes: What do you think about the Canadian Tire Guy being dumped?<\/p>\r\n\r\n

Leah<\/cite>: I just heard about that. It’s kind of sad.<\/p><\/blockquote>\r\n\r\n

I’m glad Rene Roy asked this important question during last week’s Globe and Mail chat with Leah McLaren, what with boring topics like Crash<\/a>-lash<\/cite> and intra- and extra-office romance getting all the press. \ud83d\ude42 But I have to weigh in, and now’s as good a time as any: nothing against Ted Simonett<\/a> or Gloria Slade<\/a>, but their Canadian Tire couple<\/cite> ads were nothing but a ripoff of Home Hardware’s long-running earlier campaign featuring Keith Kemps<\/a> and Kaya McGregor<\/a>.<\/p>\r\n\r\n

Kaya and Keith were superior in every way: they had realistic relationships and conversations between themselves and their neighbours, they weren’t obnoxiously condescending, and they each had (sometimes unexpected) strengths and weaknesses. (Among other things, I love the fact that she<\/em> was the handy one.) I bought their characters and characterizations so much that I wrote to Stuart McLean<\/a> at one point suggesting that, should his Vinyl Cafe<\/cite> stories ever be filmed, Keith and Kaya would be shoo-ins to play Dave and Morley.<\/p>\r\n\r\n

So, with all due respect to Leah McLaren, good riddance to the CTC<\/abbr>. May they be cursed with spending eternity with Canadian Tire’s equally- and always-obnoxious Scrooge and Santa.<\/p><\/div>

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