{"id":83,"date":"2002-10-24T01:40:50-04:00","date_gmt":"2002-10-24T09:40:50+00:00","guid":{"rendered":"http:\/\/peterjanes.ca\/wordpress\/?p=83"},"modified":"2002-10-24T01:40:50-04:00","modified_gmt":"2002-10-24T09:40:50+00:00","slug":"irony-x2","status":"publish","type":"post","link":"https:\/\/peterjanes.ca\/blog\/2002\/10\/24\/irony-x2\/","title":{"rendered":"Irony&nbsp;x2"},"content":{"rendered":"<div class='e-content'><p>I don&#8217;t particularly like Macs (remnants of my <a href=\"http:\/\/www.amiga.com\/\">Amiga<\/a> days, mostly), but <a href=\"http:\/\/www.ahleman.com\/ElectriClerk6.html\">this retro hack<\/a> could get me to switch just out of sheer geekitude. [via <a href=\"http:\/\/diveintomark.org\/archives\/2002\/10\/23.html#backlog\">Dive Into Mark<\/a>]<\/p>\n\n<p>Also from Mark&#8217;s entry is Clay Risen&#8217;s <a href=\"http:\/\/www.themorningnews.org\/archives\/editorial\/branding.shtml\">editorial on branding<\/a>.  I think life insurance company <a href=\"http:\/\/www.clarica.ca\/\">Clarica<\/a> (formerly The Mutual Group) beats any of his examples&#8211;not only did they adopt a meaningless name, they flaunt it with their <q>Clarity<\/q> ads, where their insurance agents explain seemingly incomprehensible things like hoedown calls, opera, and popular music.  I think I need one of those brilliant minds to explain to me just how <q>Clarica<\/q> means insurance&#8230; the name sounds like a brand of contact lenses.<\/p><\/div><div class=\"syndication-links\"><\/div>","protected":false},"excerpt":{"rendered":"I don&#8217;t particularly like Macs (remnants of my Amiga days, mostly), but this retro hack could get me to switch just out of sheer geekitude. [via Dive Into Mark] Also from Mark&#8217;s entry is Clay Risen&#8217;s editorial on branding. I think life insurance company Clarica (formerly The Mutual Group) beats any of his examples&#8211;not only&hellip;","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"mf2_syndication":[],"venue_id":0},"categories":[3],"tags":[],"kind":false,"_links":{"self":[{"href":"https:\/\/peterjanes.ca\/blog\/wp-json\/wp\/v2\/posts\/83"}],"collection":[{"href":"https:\/\/peterjanes.ca\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/peterjanes.ca\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/peterjanes.ca\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/peterjanes.ca\/blog\/wp-json\/wp\/v2\/comments?post=83"}],"version-history":[{"count":0,"href":"https:\/\/peterjanes.ca\/blog\/wp-json\/wp\/v2\/posts\/83\/revisions"}],"wp:attachment":[{"href":"https:\/\/peterjanes.ca\/blog\/wp-json\/wp\/v2\/media?parent=83"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/peterjanes.ca\/blog\/wp-json\/wp\/v2\/categories?post=83"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/peterjanes.ca\/blog\/wp-json\/wp\/v2\/tags?post=83"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}