…whatever we write, we should say clearly what we mean to say. This is summed up by [Thomas Parrish’s] opening section [to The Grouchy Grammarian], which urges all writers to
Think!— not, as the late Thomas J. Watson of IBM meant it, to exercise the little grey cells in the direction of innovation and invention, but just to stop a moment and reflect on what it is one is actually trying to communicate.
Michael Quinion, World Wide Words, 22 Mar 03
