Irony x2

I don’t particularly like Macs (remnants of my Amiga days, mostly), but this retro hack could get me to switch just out of sheer geekitude. [via Dive Into Mark]

Also from Mark’s entry is Clay Risen’s editorial on branding. I think life insurance company Clarica (formerly The Mutual Group) beats any of his examples–not only did they adopt a meaningless name, they flaunt it with their Clarity ads, where their insurance agents explain seemingly incomprehensible things like hoedown calls, opera, and popular music. I think I need one of those brilliant minds to explain to me just how Clarica means insurance… the name sounds like a brand of contact lenses.